Sang-min also discussed the brainstorming phase, explaining that the production process starts by finding the proper ideas and that the starting point for any video idea is to know how foreigners view certain aspects of Korean culture or customs and see how they react to it. “ I can say that we usually produce two videos in a week and about eight a month, “he said. He added that it doesn’t take long to plan if the topic is clear, revealing that the shooting itself is done in two to three hours and the editing takes about three to four days. Sang-min then discussed the production process, explaining that they search for ideas first, then write a script, film the video, then edit it before publishing it. They also explained that these videos are mostly about correcting the misperceptions that people have about Korean culture. We actually have our foreign panels eat Korean food and then film their reactions it’s one of our most watched kinds of videos,” Luca and Ja’Von added. “Additionally, there is a lot of content related to Korean cuisine. They continued that there are also lots of videos related to couples and relationships and how there’s a cultural difference between couples from Korea and other parts of the world. It’s not only Koreans, but foreigners as well,” they said. “There are also other cultures that we deal with, because our viewership is diverse. Luca and Ja’Von said that Korean Bros has lots of various formats and videos, explaining that most of the videos are about drawing comparisons between the cultural differences between Korea and other countries.
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The team said that they uploaded their first video back in 2016 and have accumulated 220 million views so far, and that their viewers and subscribers are from different age groups, starting from teenagers to viewers in their fifties. “Our team is a family, not actors or producers, but family,” they stressed. They added that the Korean Bros team now engage in both cultural and ESG activities.įurthermore, the team said that they were formed either through their relations (friends or mutual friends) or through a recruitment process, and that they are now witnessing a lot of foreigners that contact them to film with them. So, Nam and Beom decided that it would be a super fun idea if they can document foreigners’ reactions to Korean culture through YouTube, and that was the beginning of the channel. They continued that Nam wanted to present Korean culture, as South Korea has a pretty big and different cultural character, and his foreign friends were super interested about it. In terms of the origin of the idea, they said that “there was a very old and famous YouTube channel called ‘Boy’s Village’ the founders of this channel - Nam and Beom, knew each other through that channel and started Korean Bros togetherfour and a half years ago.” The team said that they wanted to broaden their sphere by giving good cultural and entertainment content, changing society through it.
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Talking about the channel’s idea, the Korean Bros team told DNE that the idea and the goal of the channel are to correct the wrong concepts that people have about Korean culture.
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#Power to the people youtube professional#
While Luca is just a university student that models on the side, Ja’Von started his career as an English teacher in an elementary school, but now he is a professional model in Korea. We interviewed the channel’s producer Sang-min Lee, its marketing head Kim Yeon-jin, and cast members Silva Moreira Pechin Tavares Luca from Brazil and Soares Ja’Von Antonio, who is from USA.ĭespite the fact that the two presenters are foreigners rather than Koreans, they love Korean culture, and they decided to live in South Korea and build their careers there. Korean Bros has gained massive popularity among not only Koreans, but also foreigners who are interested to know more about Korean Culture.ĭuring Daily News Egypt’s (DNE) visit to Seoul, we interviewed Korean Bros’ team to ask questions about their journey with the famous online channel and to find out what they have planned for the future of their channel. South Korea- Aiming to correct the wrong concepts that people have about Korean culture and to promote it, a group of youths has created a YouTube channel called ‘Korean Bros.’